When it comes to marketing anything you need to target your audience. By targeting your audience you can ensure that you are putting your product or service in front of people that are inclined to need the product or service that you are selling. If you place your product and service in front of people who do not meet the demographic profile that suits your product or service you are not going to make any sales. After all you would not market feminine hygiene products on a site that is all male. Nor would you market a dating service on a site dedicated to married couples. You need to place your web video in front of people that meet the demographic profile. Below is a look at the demographic profile of video social sites. 

YouTube serves are demographic profile that is equal male and female viewers. The age groups of the viewers cover a wide age range. For the U.S the viewers are nationwide. This makes it easy to promote any product or service on YouTube as you will be likely to get your video in front of an audience that the product/service will appeal too.

MySpace has demographic profile of most females. There are some male viewers as well but the female viewers out weight the amount of males. The age group for MySpace

is mostly in the under 18 age range. This makes this a good sight if you are selling a product or offering a service to mid to late teen females. For the U.S the viewers are nationwide.

Another video social site is Metacafe. The demographics for Metacafe are mostly male viewers. The age group is mostly older males that are educated. The location demographics are world wide. This site is good for promotion of products or services that an older educated male would need.

DailyMotion is a social video site that is considered Europe’s YouTube. The viewers on this site are mostly males. The age group is mostly older males that are educated. Location demographics are that of Europe and ethnics demographic is white. This is good site to market your video on if your product or service is something that would appeal to an older European male.