After you get members to join your site you have to worry about keeping them. Well, you won’t have to worry about it if you provide a steady flow of useful content or services. That’s a huge part of holding off unsubscribe notices. Give your members what you promised, and they’ll stick around for more than one or two months. 

But no matter what you do, someone will eventually cancel their membership. Don’t get discouraged. Instead of getting bent out of shape, take time to find out why they decided to unsubscribe. You can do this by making a questionnaire part of the unsubscribe process. The information can then be used to improve the site.

Another way to satisfy members is to make sure the site operates smoothly. Members shouldn’t have a problem with downloads, payments, sign-ins, passwords, or anything else. Make things as easy for them as possible. And remember, a well-maintained site with good content is likely to become very popular (and put lots of money in your pocket).