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Jul
25

Web Videos are Important to Small and New Businesses

Leslie GibbonWeb Video

Web videos are a great way for small or new businesses to get their name out there. The more people here your name the more your business will become a household name like the bigger companies. Unlike the bigger companies, most small or new businesses do not have the capital to produce television commercials. Web videos reduce the amount of capital that a business needs so that they can create their own commercials, infomercials and other such videos.   Read the rest of this entry »

Jun
11

Let’s Wrap it Up

Leslie GibbonMembership Sites

I hope you took notes while you were reading. We’ve discussed a lot in these few pages, and there’s still more to learn. You can easily get overwhelmed when starting a large project like creating a paid membership site.

Remember, there are basically only two types of membership sites: paid sites and free sites. One thing they both have in common is that members join them in search of useful information. It doesn’t matter if the site is free or paid, a badly run site with useless information will quickly lose members.   Read the rest of this entry »

May
9

Keeping Members Satisfied

Leslie GibbonMembership Sites

After you get members to join your site you have to worry about keeping them. Well, you won’t have to worry about it if you provide a steady flow of useful content or services. That’s a huge part of holding off unsubscribe notices. Give your members what you promised, and they’ll stick around for more than one or two months.  Read the rest of this entry »

Apr
18

The Benefits of Using Web Videos for Training Employees

Leslie GibbonWeb Video

Web videos that are created for training purposes are the latest in technology for businesses. This is true for the businesses that hire employees to telecommute from home. You can create one video that can be viewed by all employees directly on the business’ website. More and more companies are going this route when training there employees. There are many benefits to using a web video to train employees.  Read the rest of this entry »

Mar
2

How to Attract Subscribers

Leslie GibbonMembership Sites

Are you good at promotion? How are you with marketing? If you excel in these areas, it shouldn’t be too hard to get traffic to your paid membership site.

Word of mouth is the best advertising ever invented. The best way to promote on the Internet is to let your fingers do the talking. You can do this by participating in forums and discussion groups related to your topic. If you’re allowed to place personal links in your signature, then do it. Your site address will appear each time you post.  Read the rest of this entry »

Feb
15

The Benefits of Web Videos within a Blog

Leslie GibbonWeb Video

Blogs have become a popular way for people to promote their businesses. More and more blogs are being created everyday. Pictures and narrative texts help to display a product for sale or a service that is being offered. The thing is though that with so many blogs being created on the internet now, it is hard to make your blog stand out from the rest and drive customers to purchase your product or contract you for your services. If part of your job is to recruit new workers then your blog really must stand out from the crowd.
Read the rest of this entry »

Jan
10

Should I Create a Free Membership Site?

Leslie GibbonMembership Sites

Sure, if that’s what you want to do. You wouldn’t make a bundle on subscription or membership fees, but there are quite a few ways to monetize free sites.

1.If you have products to sell, a free membership site is a good place to do it. Provide great free content to your members, and mix it with marketing efforts to sell your products.

People are more likely to buy from people they know and trust. Use your free membership site to build a connection between you and your members. But don’t offend your members by becoming a spammer.

Sending numerous marketing emails per week to your members will surely drive them away. We’re talking three of four emails per day, five days a week. Warning! Most people are really turned off by constant emails asking them to buy something. Use this tactic with caution. If people get tired of your constant emails, your membership will dwindle to nothing.  Read the rest of this entry »

Dec
30

Social Site Demographic Profile

Leslie GibbonWeb Video

When it comes to marketing anything you need to target your audience. By targeting your audience you can ensure that you are putting your product or service in front of people that are inclined to need the product or service that you are selling. If you place your product and service in front of people who do not meet the demographic profile that suits your product or service you are not going to make any sales. After all you would not market feminine hygiene products on a site that is all male. Nor would you market a dating service on a site dedicated to married couples. You need to place your web video in front of people that meet the demographic profile. Below is a look at the demographic profile of video social sites.  Read the rest of this entry »

Nov
24

Don’t be Afraid to Ask

Leslie GibbonBlogging

My last tip that many blog owners forget about is that there is nothing wrong with asking for help from readers. If your blog has quality content that helps, or entertains, your subscribers then there is nothing wrong with placing a donation button on your blog in the sidebar or as part of your post signature line. On a few of my purely informative blogs I have donation boxes to collect a dollar or two through Paypal or the Amazon Honor System (http://zme.amazon.com).   Read the rest of this entry »

Nov
2

Creating a Paid Membership Site

Leslie GibbonMembership Sites

The easiest steps are behind you, and now its time to get your hands dirty. Creating a paid membership site is a tough job. If you think it’s as easy as building a regular, free website, well, you seriously need to think again. Every decision you make in the beginning stages will have a long-term effect on how the site operates.

Honestly, at this stage of your progress, it’s a good idea to spy on the competition. Creating your own paid membership site is a complicated process. And it’s even more difficult if you have no experience building or maintaining websites.   Read the rest of this entry »